{"title":"Firenze Professional","description":"","products":[{"product_id":"firenze-keratin-shampoo-10-1-fl-oz","title":"Firenze Keratin Shampoo 10.1 oz","description":"\u003cp\u003e\u003cspan\u003e Salt-free formula that aids straightening processes to last longer.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Moisturizes the hair and adds nutrients that have been lost during the straightening process to obtain healthy and silky hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Adds keratin lost during the straightening process.\u003c\/span\u003e\u003cspan class=\"a-list-item\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45530079789252,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/keratinshampoo.jpg?v=1765588876"},{"product_id":"firenze-keratin-conditioner-10-1-fl-oz","title":"Firenze Keratin Conditioner 10.1 oz","description":"\u003cp\u003e\u003cspan\u003e• Works as a conditioner or styling cream to prevent frizz.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Adds and maintains keratin in the strand for a longer time to strengthen hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Deeply softens the strand, protecting it from chemical mistreatment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45530080051396,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/firenzesCOMPLEZ__13878.webp?v=1774897404"},{"product_id":"firenze-keratin-treatment","title":"Firenze Keratin Mask Treatment 13.5 oz","description":"\u003cp\u003e\u003cspan\u003e• Deep restoring treatment for hair that has undergone a chemical straightening process.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• It contains a hydrolyzed vegetable protein complex that protects hair fibers from external aggressions, creating a protective film, leaving hair silky and with abundant shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45530080739524,"sku":"FIR-KT","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/519FR-1Y8NL._UF1000_1000_QL80_290b99a6-8c35-4028-8619-91d4377bcdb1.jpg?v=1765589948"},{"product_id":"firenze-keratin-antifrizz-serum-10-1-oz","title":"Firenze Keratin Antifrizz Serum 10.1 oz","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eKeratin-Infused Serum: Helps strengthen and smooth hair while restoring softness and shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHydrating Formula: Provides deep moisture to dry or damaged strands, reducing frizz and improving manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45530083557572,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/kertin_serum.jpg?v=1765590261"},{"product_id":"firenze-keratin-ampule","title":"Firenze Keratin Leave In 13ml Ampoule 12 Pack","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eReplenishes lost hair keratin, enhancing hair’s sheen and softness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eUse it ideally before ironing or blow-drying hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eHydrates and conditions, leaving hair softer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eStrengthens the hair strand, giving a healthier appearance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003e\u003cspan\u003eInfused with hyaluronic-acid, panthenol, linoleic-acid, jojoba oil, and wheat germ oil, which help nourish damaged hair.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eEach vial is 13ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45530707001540,"sku":null,"price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Screenshot2026-03-30141400.png?v=1774905280"},{"product_id":"firenze-keratin-ampule-12pack-copy","title":"Firenze Keratin Trio Set","description":"\u003cp\u003e\u003cspan\u003e• Keratin Shampoo 10.1oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Keratin Conditioner 10.1oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Keratin Anti Frizz Serum 10.1oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45530713030852,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/keratintrip.jpg?v=1765632216"},{"product_id":"firenze-keratin-shampoo-10-1-oz-copy","title":"Firenze Thermal Protecting Spray 10.1 oz","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProtection spray. Salt sulfate \u0026amp; paraben free. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective protein spray for ironing. Provides the maximum protection to your hair with active ingredients including light silicones and proteins, avoiding damage caused by the use of thermal devices.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e It grants immediate shine, letting you wear a youthful and lively hair. This product is not tested on animals.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45530716045508,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/thermal_b1c7eaca-6547-4fa0-b45c-c7245c3c3831.jpg?v=1765634270"},{"product_id":"firenze-keratin-treatment-copy","title":"Firenze Red Hair Mask Treatment 13.5 oz","description":"\u003cp\u003e \u003cspan\u003e• It contains red pigments that help to prolong the life of the red color in dyed hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Its natural and nourishing ingredients such as Aloe Vera act as a hair regenerators.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• It reconditions and softens strands leaving a healthier looking hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45530716143812,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Screenshot_2025-10-04_at_1.webp?v=1774908622"},{"product_id":"firenze-thermal-protecting-spray-10-1oz-copy","title":"Firenze Treatment Keratin Protein Spray 10.1 oz","description":"\u003cdiv id=\"productDescription_feature_div\" class=\"celwidget\" data-feature-name=\"productDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productDescription\" data-csa-c-slot-id=\"productDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"einx9g-lexjz8-a2vb98-v8vkm\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-feature-name=\"productDescription\" data-template-name=\"productDescription\" id=\"productDescription_feature_div\" class=\"a-row feature\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eRestructure your hair's strands, repairing damage from inside, through continuous use of this product after shampooing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• Made to replenish the hair strand’s keratin, while protecting it from damage caused by thermal styling tools.\u003cbr\u003e• Keeps hair soft and silky.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS FOR USE:\u003c\/strong\u003e\u003cbr\u003eShake well before every use.\u003cbr\u003eApply onto wet hair.\u003cbr\u003eStyle as desired.\u003cbr\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"detailBulletsWithExceptions_feature_div\" class=\"celwidget\" data-feature-name=\"detailBulletsWithExceptions_feature_V2\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"detailBulletsWithExceptions_feature_V2\" data-csa-c-slot-id=\"detailBulletsWithExceptions_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"q7yiur-mgfht1-kp1dop-3en226\" data-cel-widget=\"detailBulletsWithExceptions_feature_div\"\u003e\n\u003cdiv id=\"detailBulletsWrapper_feature_div\" data-feature-name=\"detailBullets\" data-template-name=\"detailBullets\" class=\"a-section feature detail-bullets-wrapper bucket\" data-cel-widget=\"detailBulletsWrapper_feature_div\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45535730073796,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/51lSemIcN7L._UF1000_1000_QL80_a3a14388-8381-4f98-a6fc-f191725d7dcc.jpg?v=1765658030"},{"product_id":"firenze-thermal-keratin-spray-10-1oz-copy","title":"Firenze Silver Hair Protein Spray 10.1 oz","description":"\u003cdiv id=\"productDescription_feature_div\" class=\"celwidget\" data-feature-name=\"productDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productDescription\" data-csa-c-slot-id=\"productDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"einx9g-lexjz8-a2vb98-v8vkm\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv data-feature-name=\"productDescription\" data-template-name=\"productDescription\" id=\"productDescription_feature_div\" class=\"a-row feature\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e \u003cspan\u003eIt has an advanced system that revives color in blond, platinum, gray and\/or highlighted hair. It tones down yellowish and oxidized tones caused by the natural aging of the hair strand. Its formula with natural ingredients provides hydration, softness and shine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to clean, damp hair. Proceed with styling. Do not rinse\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"detailBulletsWithExceptions_feature_div\" class=\"celwidget\" data-feature-name=\"detailBulletsWithExceptions_feature_V2\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"detailBulletsWithExceptions_feature_V2\" data-csa-c-slot-id=\"detailBulletsWithExceptions_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"q7yiur-mgfht1-kp1dop-3en226\" data-cel-widget=\"detailBulletsWithExceptions_feature_div\"\u003e\n\u003cdiv id=\"detailBulletsWrapper_feature_div\" data-feature-name=\"detailBullets\" data-template-name=\"detailBullets\" class=\"a-section feature detail-bullets-wrapper bucket\" data-cel-widget=\"detailBulletsWrapper_feature_div\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45535730335940,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/solvr_8779817d-268d-4487-a63b-8cb211a0ff24.jpg?v=1765662874"},{"product_id":"firenze-professional-silver-protein-spray-10-1oz-copy","title":"Firenze Under Control Leave In Creme 10.1 oz","description":"\u003cp\u003e\u003cspan\u003e• Specially formulated to prevent hair damage due to exposure to thermal processes.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Provides high conditioning, protecting from aggressive loss of nutrients.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Thanks to its fluids and silicone micro emulsions, it leaves hair easy to comb and looking healthy.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contains panthenol and wheat germ, which eliminate frizz and seals the cuticle in hair heavily damaged by chemicals or heat.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45535745769668,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/leav.jpg?v=1765663670"},{"product_id":"firenze-professional-under-conrol-frizz-copy","title":"Firenze Professional Bio Complex Moisturizing Spray 10.1oz","description":"\u003cp\u003e\u003cspan\u003e• Moisturizes and restructures the hair strand, protecting it from weather and chemical processes.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Provides maximum softness and shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45543221002436,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/images_63927255-a448-4de2-8473-24d5e9fc09cd.jpg?v=1765720216"},{"product_id":"firenze-silver-hair-conditioner-10oz","title":"Firenze Silver Hair Conditioner 10.1 oz","description":"\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eProvides extra softness and manageability.\u003c\/li\u003e\n\u003cli\u003eComplements the shampoo to help maintain neutralized tones.\u003c\/li\u003e\n\u003cli\u003eAdds hydration and smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45744944578756,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Firenzesilverhairconditioner10oz.jpg?v=1770500223"},{"product_id":"firenze-silver-hair-shampoo-10oz","title":"Firenze Silver Hair Shampoo 10.1 oz","description":"\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cspan\u003eNeutralizes unwanted brassy and yellow tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances brightness and radiance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain cool tones between salon visits\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45744956309700,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Firenzesilverhair10ozshampoo.webp?v=1770500825"},{"product_id":"firenze-silver-hair-treatment-13-5oz-firenze-silver-hair-treatment-13-5oz","title":"Firenze Silver Hair Mask Treatment 13.5 oz","description":"\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cspan\u003eDeeply conditions and helps prolong the toner effect.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWorks to enhance shine and softness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps delay oxidation and preserve cool tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45744959389892,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/FirenzeSilverHairmasktrearment.jpg?v=1770500957"},{"product_id":"firenze-anti-hair-loss-shampoo-10-1oz","title":"Firenze Anti Hair Loss Shampoo 10.1 oz","description":"\u003cul class=\"wp-block-list has-medium-font-size\"\u003e\n\u003cli\u003e\u003cspan\u003eIts low sodium chloride formula gently cleanses the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThe main active ingredient is the lipid-sterol extract of African plum (Prunus Africana), which helps prevent hair thinning and weakening.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt deposits nutrients on the scalp and allows hair follicles to thicken, thereby reducing hair loss.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45744980951236,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/firenzeantihairlossshampoo10oz.webp?v=1770501327"},{"product_id":"firenze-anti-hair-loss-conditioner-10-1oz","title":"Firenze Anti Hair Loss Conditioner 10.1 oz","description":"\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cspan\u003eA conditioner that softens the hair strand without damaging it.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIts main active ingredient, the lipid-sterol extract of African plum (Prunus Africana), helps prevent hair thinning and weakening.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair easy to comb.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745031151812,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Firenzeantihairlosscondtioner10oz.webp?v=1770501476"},{"product_id":"firenze-extra-care-shampoo-10oz","title":"Firenze Extra Care Shampoo 10.1 oz","description":"\u003cul class=\"wp-block-list has-medium-font-size\"\u003e\n\u003cli\u003eProvides an optimal balance of nutrients thanks to its formula enriched with hydrolyzed milk protein.\u003c\/li\u003e\n\u003cli\u003eImproves body and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745035215044,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/FirenzeextraCareshampoo10oz_50236e7e-10ed-4dd6-9336-477bddd97def.jpg?v=1770501855"},{"product_id":"firezne-extra-care-conditioner-10oz","title":"Firenze Extra Care Conditioner 10.1 oz","description":"\u003cul class=\"wp-block-list has-medium-font-size\"\u003e\n\u003cli\u003e\u003cspan\u003eConditions and adds silkiness while detangling hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisturizes for a healthy, nourished appearance.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745035509956,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/extra_care_conditioner_10oz__46445.jpg?v=1770501961"},{"product_id":"firenze-extra-care-mask-treatment-10oz","title":"Firenze Extra Care Mask Treatment 13.5 oz","description":"\u003cul class=\"wp-block-list has-medium-font-size\"\u003e\n\u003cli\u003e\u003cspan\u003eDeep moisturizing and nourishing treatment for dry hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps restructure hair damage caused by chemical or environmental stressors.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCan be used with or without a cap.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745036132548,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/FirenzeExtracareTreament.webp?v=1770502048"},{"product_id":"firenze-color-care-shampoo-10oz","title":"Firenze Color Care Shampoo 10oz","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with chamomile extract, its calming effect relieves scalp itchiness, especially after applying hair-dyes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eProvides \u003c\/span\u003e\u003cspan\u003eUV screens that prevent damage to the cuticle due to excessive sunlight exposure.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthened with provitamin B5 to make hair color last longer, while keeping hair soft and shiny.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745037443268,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Firenzecolorcarecondtoiner10oz.webp?v=1770502168"},{"product_id":"firenze-color-care-conditioner-10oz","title":"Firenze Color Care Conditioner 10oz","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIts hydrating formula strengthened with provitamin B5, softens and conditions hair, while making its color last a longer time.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt contains filters that protect the strands from UV rays\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default 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Gently             massage into scalp and hair. Rinse thoroughly.  Repeat if necessary\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745041211588,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Firenzecurlcontrolshampoo.webp?v=1770502770"},{"product_id":"firenze-curl-control-mask-treatment-13-5oz","title":"Firenze Curl Control Mask Treatment 13.5oz","description":"\u003cp\u003e\u003cspan\u003eCurl Control products have been formulated with avocado extract and essential oils, which makes them the perfect solution for curly hair, providing a hydrated, shiny, soft, defined and frizz-free appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMade with avocado extract and panthenol, which penetrate the hair strand and enhance its hydration and sheen.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRestores hair, leaving it soft and manageable.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e      Directions: After washing your hair with shampoo, apply a sufficient quantity of this treatment to cover your hair from middles to ends, leave on for 5 minutes and then rinse off with plenty of water.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745041342660,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Firenzecurlcontrolmasktreatment13.5oz.jpg?v=1770502841"},{"product_id":"firenze-curl-control-oil-5oz","title":"Firenze Curl Control Oil 5oz","description":"\u003cp\u003e\u003cspan\u003eCurl Control Oil is a non-greasy formula made with Avocado Oil, one of the best absorbent oils, controlling frizz, keeping hair moisturized, strong and helping shape curls. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections : Place a few drops in your hands , distribute evenly over damp hair and massage gently. Allow 5 to 15 minutes for product to absorbed. Do not rinse. Style as desired    \u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745043013828,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/firenzecurlcontroloil.jpg?v=1770502967"},{"product_id":"firenze-keratin-protein-shampoo-33-8-oz","title":"Firenze Keratin Protein Shampoo 33.8 oz","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIts salt-free formula allows hair-straightening procedures to last longer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHydrates hair and provides nutrients lost due to the chemicals used to straighten it, keeping it healthy and silky.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReplenishes the keratin lost during hair-straightening procedures.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default 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use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply onto wet hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45745110319300,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/firenzekeratincondtioner33.8oz_1000ML.webp?v=1770505573"},{"product_id":"firenze-cuticle-restore-shampoo-33-8oz","title":"Firenze Cuticle Restore Shampoo 33.8oz","description":"\u003cp\u003e\u003cspan\u003e Formulated with MHA (Micro Hair Adhesive) technology that allows hair restoration, making it resistant to breakage.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contains vitamin F that allows greater silkiness and vitamin P that acts as an 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Loss Duo 10.1 oz","description":"\u003cp\u003e\u003cspan\u003e• Anti Hair Loss Shampoo 10.1oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Anti Hair Conditioner 10.1oz\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1 class=\"a-size-large a-spacing-none\"\u003e  \u003c\/h1\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45753339314372,"sku":null,"price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/lossduo.jpg?v=1770760945"},{"product_id":"firenze-keratin-trio-copy","title":"Firenze Keratin Care Trio","description":"\u003cp\u003e\u003cspan\u003e• Keratin Ultimate Care Shampoo 10.1oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Keratin Conditioner 10.1oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Keratin Hair Treatment Mask 13.5oz\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default 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class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFor chemically treated, bleached and dyed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFormulated with natural, nourishing, and specialized ingredients; achieves intensive repair, rehydrates, and conditions strand by strand.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePrepares and activates the hair for specific treatments and nourishing processes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45754026328260,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/image__06633.webp?v=1774907219"},{"product_id":"firenze-cuticle-care-leave-in-ampoule-12-pack","title":"Firenze Cuticle Restore Leave In Ampoule 13ml 12 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action.\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and damaged hair.Nourishes and hydrates from the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45876584513732,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/firenze_reparacon_cuticle.jpg?v=1773510378"},{"product_id":"firenze-cuticle-restore-shampoo-10-1oz-copy","title":"Firenze Cuticle Restore Conditioner 10.1 oz","description":"\u003cul\u003e\n\u003cli\u003eDeeply hydrates the hair fiber while conditioning and adding softness.\u003c\/li\u003e\n\u003cli\u003eSpecially formulated for dehydrated hair damaged by chemical processes.\u003c\/li\u003e\n\u003cli\u003eIntensely nourishes dry hair. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45876617347268,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/firenzecuticlecond.jpg?v=1773511041"},{"product_id":"firenze-cuticle-restore-conditioner-10-1oz-copy","title":"Firenze Cuticle Restore Treatment 13.5 oz","description":"\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eDeep hydration and repair for damaged hair.\u003c\/li\u003e\n\u003cli\u003eUses MAP Technology (Micro Adhesive Pilose), which acts from within the hair fiber by releasing nanospheres throughout the day to provide softness and silkiness.\u003c\/li\u003e\n\u003cli\u003eEspecially recommended for hair damaged by chemical processes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45876620067012,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Firenze_Cuticle_Restore.jpg?v=1773511446"},{"product_id":"firenze-cuticle-restore-conditioner-33-8oz","title":"Firenze Cuticle Restore Conditioner 33.8oz","description":"\u003cp\u003e\u003cspan\u003eFormulated with MHA (Micro Hair Adhesive) technology that allows hair restoration, making it resistant to breakage.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDeeply hydrates the hair fiber while conditioning and adding softness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSpecially formulated for dehydrated hair damaged by chemical processes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIntensely nourishes dry hair. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHOW TO USE:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to damp hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLather.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRinse. \u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":45999712075972,"sku":"FIR-CRC3","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/s-l1600_a08d0d71-94ae-4607-9c38-bd0fc738c991.webp?v=1774903118"},{"product_id":"firenze-keratin-ultimate-care-shampoo-10-1-oz","title":"Firenze Keratin Ultimate Care Shampoo 10.1 oz","description":"\u003cul class=\"wp-block-list has-medium-font-size\"\u003e\n\u003cli\u003e\u003cspan\u003eRecommended for greasy hair and sensitive scalps.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSulfate-free and sodium chloride-free formula that allows straightening results to last longer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisturizes the hair and adds nutrients lost during the straightening process to achieve healthy, silky hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":46000072884420,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/Screenshot2026-03-30142854.png?v=1774906487"},{"product_id":"firenze-anti-dandruff-shampoo-10-1-oz","title":"Firenze Anti Dandruff Shampoo 10.1 oz","description":"\u003cul class=\"wp-block-list has-medium-font-size\"\u003e\n\u003cli\u003e\u003cspan\u003eDeveloped to help prevent dandruff and scalp dryness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIts main active ingredient is zinc pyrithione, which acts as an antifungal and antibacterial agent.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair and scalp feeling dandruff-free and soft.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIts balanced pH allows for daily use.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":46000867442884,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/firenze_anti_dandruff_shampoo__68124.jpg?v=1774912856"},{"product_id":"firenze-deep-cleaning-shampoo-10-1-oz","title":"Firenze Deep Cleaning Shampoo 10.1 oz","description":"\u003cul class=\"wp-block-list has-medium-font-size\"\u003e\n\u003cli\u003e\u003cspan\u003eProvides deep cleansing that refreshes, purifies, and stimulates the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEffectively removes grease and dirt buildup from the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps improve hair body and volume.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":46000892870852,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/DEEO__06433.jpg?v=1774913303"},{"product_id":"firenze-two-point-five-spray-8-5-oz","title":"Firenze Two Point Five Spray 8.5 oz","description":"\u003cp\u003eChemical services such as coloring, bleaching, and perming are highly alkaline processes that open the hair cuticle and can compromise the hair’s integrity. The Firenze Professional Two Point Five Treatment Spray features an acidic pH of 2.5, specifically designed to counteract this alkalinity. By restoring the hair to its optimal pH balance, it helps close and seal the cuticle, improving strength, softness, shine, and overall hair health after chemical services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBalances hair and scalp pH after a chemical procedure.\u003c\/li\u003e\n\u003cli\u003eSeals the hair strand, allowing dyeing or chemical procedures to last longer.\u003c\/li\u003e\n\u003cli\u003eDirections: Apply freely on dry or damp hair immediately after a chemical procedure.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":46001049993412,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/two-point-five-10-1oz-meriti-cosmetics-2__38507.jpg?v=1774914915"},{"product_id":"firenze-extra-care-shampoo-33-8-oz","title":"Firenze Extra Care Shampoo 33.8oz","description":"\u003cul class=\"wp-block-list has-medium-font-size\"\u003e\n\u003cli\u003eProvides an optimal balance of nutrients thanks to its formula enriched with hydrolyzed milk protein.\u003c\/li\u003e\n\u003cli\u003eImproves body and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":46006660563140,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/DTDEA2WKUNLJ44MMVRCDEIX4.webp?v=1774997098"},{"product_id":"firenze-double-bond-reconstruction-bleach-powder-17-6-oz","title":"Firenze Double Bond Reconstruction Bleach Powder 17.6 oz","description":"\u003cp\u003e\u003cspan\u003eAnti Yellow Technology, Plex Effect, Dust Free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLifts up to 8 Levels \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGet accurate bleaching results while maintaining the hydration of your hair thanks to olive oil. Wheat protein acts on the outer surface of the hair forming a protective layer that reduces frizz. Easy to mix, non-volatile texture, which acquires a creamy homogeneous consistency when mixed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDilution ratio from 1:1 to 1:3 depending on the bleaching technique chosen. Apply the bleach mixture to dry, unwashed hair. Use until desired level of lightening is reached.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWarning\u003c\/strong\u003e: Contains persulfates\u003c\/span\u003e\u003c\/p\u003e","brand":"Firenze","offers":[{"title":"Default Title","offer_id":46012333621444,"sku":"FIR-BCH","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/5944\/4164\/files\/bleach.2__98428.jpg?v=1775166222"}],"url":"https:\/\/barbersalonpro.com\/collections\/firenze-professional.oembed?page=2","provider":"Barber Salon Pro","version":"1.0","type":"link"}